Customer relationship management is not just customer service web applications, sales force automation tools or the analysis of customers' purchasing behaviors on the internet. Outsourced insurance enterprise-CRM is all of these initiatives working together to enable an organization to more effectively respond to its customers' needs and to market to them on a one-to-one basis. A comprehensive Offshore customer relationship management (CRM) insurance strategy addresses to three main things: providing a unified enterprise customer view; retaining customers with great services; and controlling costs as the insurance company expands.